{"id":377,"date":"2025-08-27T08:27:35","date_gmt":"2025-08-27T06:27:35","guid":{"rendered":"https:\/\/imaginef1.shop\/?p=377"},"modified":"2025-11-22T22:06:34","modified_gmt":"2025-11-22T21:06:34","slug":"why-ioss-vs-ddp-is-still-breaking-cross-border-commerce-and-how-epal-fixes-it","status":"publish","type":"post","link":"https:\/\/imaginef1.shop\/2025\/08\/27\/why-ioss-vs-ddp-is-still-breaking-cross-border-commerce-and-how-epal-fixes-it\/","title":{"rendered":"Why IOSS vs DDP Is Still Breaking Cross-Border Commerce and How ePAL Fixes It"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Why IOSS vs DDP Is Still Breaking Cross-Border Commerce and How ePAL Fixes It<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cross-border eCommerce has a reputation problem. Not because the products are bad or the merchants are untrustworthy, but because the <em>systems<\/em> behind the purchase are still stuck in a world where borders are physical, data travels slowly and tax authorities assume merchants have the free time and emotional resilience of a Vulcan tax accountant with an obsessive love of rules, regulations and reporting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The infographic here &#8211; IOSS vs DDP &#8211; looks charming. Two tidy columns, friendly characters, neat speech bubbles. But beneath that cheerful exterior is the uncomfortable truth: <strong>today\u2019s cross-border tax frameworks leave merchants navigating two entirely different worlds<\/strong>, and neither of them was designed with modern eCommerce in mind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s break it down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Column 1: IOSS &#8211; Lovely in Theory, Limited in Reality<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The IOSS (Import One-Stop Shop) scheme was introduced by the EU to simplify life for merchants selling low-value goods (\u20ac150 or below). On paper, it\u2019s elegant:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Merchant calculates VAT at checkout.<\/strong><\/li>\n\n\n\n<li><strong>Merchant reports &amp; pays that VAT monthly via a single IOSS return.<\/strong><\/li>\n\n\n\n<li><strong>No customs duties apply<\/strong>, because IOSS is strictly for low-value goods.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Simple. Predictable. Clean.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result? A friction-free customer experience <em>if and only if<\/em> the order:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Is \u20ac150 or below (excluding shipping)<\/li>\n\n\n\n<li>Ships from outside the EU to a consumer in the EU<\/li>\n\n\n\n<li>Contains products that don\u2019t attract duties<\/li>\n\n\n\n<li>Follows the IOSS rules perfectly at every step &#8211; including the carrier\u2019s side<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s a very tight circle. And it can often exclude a significant portion of the Merchant\u2019s baskets \u2013 everything with a basket total above \u20ac150.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The moment the basket creeps over \u20ac150, or one product triggers a duty (e.g. Excise), or a country requires additional classification digits (hello Germany), the IOSS flow collapses. The merchant has to switch to DDP or DAP, the carrier applies different rules (and probably higher rates) and the buyer gets an invoice they weren\u2019t expecting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cue frustration, confusion, and the now-familiar \u201c<em>I ordered a \u20ac20 item and they tried to charge me \u20ac32 at the door<\/em>\u201d review.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IOSS is not the villain \u2014 it\u2019s simply not capable of handling the rich, messy diversity of real-world cross-border commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Column 2: DDP &#8211; The Grown Up Flow With Its Own Set of Nightmares<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Delivered Duty Paid (DDP) is the serious sibling. The \u201c<em>we\u2019ll take care of everything<\/em>\u201d option. Here, the merchant:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Calculates taxes <em>and<\/em> duties at checkout.<\/strong><\/li>\n\n\n\n<li><strong>Ensures those amounts are actually sent to customs<\/strong> via the carrier, broker, or importer.<\/li>\n\n\n\n<li><strong>Handles every compliance, declaration, and classification step<\/strong> required for import.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In DDP, the <em>customer<\/em> is protected from nasty surprises. The price they saw online really is the price they pay. But DDP has one giant problem: <strong>you must get every detail right<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To calculate the correct fully landed cost, a merchant (or their platform) needs to know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Country-specific VAT rates (at both \u2018<em>ship from<\/em>\u2019 and \u2018<em>ship to<\/em>\u2019 countries)<\/li>\n\n\n\n<li>Country-specific \u2018<em>tax on shipping\u2019<\/em> rules<\/li>\n\n\n\n<li>Product-specific HS10 or HS11 classification<\/li>\n\n\n\n<li>Country-specific duty rates for every HS10 or HS11 code<\/li>\n\n\n\n<li>Duty thresholds<\/li>\n\n\n\n<li>Excise rules<\/li>\n\n\n\n<li>Flat fees, tariff quotas, special charges<\/li>\n\n\n\n<li>Whether taxes compound on duties (yes, in many countries they do)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And just to spice things up, the rules change if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The item is leather instead of synthetic,<\/li>\n\n\n\n<li>The basket contains multiple items with mixed VAT rates,<\/li>\n\n\n\n<li>One product is low-value and another isn\u2019t,<\/li>\n\n\n\n<li>The product is considered a \u201csports article\u201d in one country and \u201cfashion\u201d in another,<\/li>\n\n\n\n<li>A country requires classification digits beyond HS10,<\/li>\n\n\n\n<li>Or the carrier applies its own interpretation of the regulations.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In other words: <strong>DDP requires perfect data, different players have different rules on what \u2018perfect\u2019 means and most merchants absolutely do not have perfect data.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s how even the most well-intentioned DDP flows end up producing packages stopped at customs, mis-declared duties, delays, surcharges, return-to-sender events, and the most miserable of Merchant-Customer outcomes: a Courier arriving with a bill instead of a delivery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Real Problem: Merchants Shouldn\u2019t Have to Live in This Complexity<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Merchants want to sell products, delight customers, and grow their business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They didn\u2019t sign up to become:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>amateur customs experts,<\/li>\n\n\n\n<li>part-time tariff researchers,<\/li>\n\n\n\n<li>HS code detectives, or<\/li>\n\n\n\n<li>tax reconciliation specialists.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Yet today, cross-border eCommerce forces merchants into this role.<br>Not because they want it \u2014 because without doing it, they risk:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Abandoned carts<\/li>\n\n\n\n<li>Refused deliveries<\/li>\n\n\n\n<li>Unexpected charges<\/li>\n\n\n\n<li>Returned parcels<\/li>\n\n\n\n<li>Support tickets<\/li>\n\n\n\n<li>Margin erosion<\/li>\n\n\n\n<li>Negative reviews<\/li>\n\n\n\n<li>Financial penalties<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And worst of all: <strong>customers losing trust in the brand.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Back to the picture<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The two columns demonstrate a harsh truth: IOSS is too limited; DDP is too complicated. Most merchants sell baskets for both and many fall through the cracks between the two systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This Is Exactly the Gap ePAL Fills<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ePAL was created for the world that exists <em>now<\/em> &#8211; not the regulatory frameworks of 2015 or the carrier workflows of 2008.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where IOSS is limited and DDP is overwhelming, <strong>ePAL makes the entire journey simple, accurate, and compliant.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here\u2019s how ePAL fixes the mess:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Product classification becomes automatic<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No more guessing HS codes.<br>No more spreadsheets.<br>No more \u201cHS6 looks close enough.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ePAL identifies the correct classification per product, per country.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Tax &amp; duty calculation becomes instant and precise<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every VAT rate.<br>Every duty threshold.<br>Every shipping-tax rule.<br>Every country-specific nuance.<br>Every detail handled in milliseconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether it\u2019s IOSS-eligible or DDP-required, the system automatically applies the correct logic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. The customer sees the <em>real<\/em> price at checkout<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No estimates.<br>No small print.<br>No surprises later.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just honest, compliant, fully landed pricing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Declarations, data, and handovers are correct by default<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The carrier gets the right data.<br>Customs gets the right declarations.<br>Shipments clear faster.<br>Successful deliveries increase.<br>Returns or rejections fall.<br>Support tickets evaporate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Everyone in the chain benefits<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Merchants<\/strong> increase conversions and reduce returns.<\/li>\n\n\n\n<li><strong>Buyers<\/strong> regain trust in cross-border shopping.<\/li>\n\n\n\n<li><strong>Carriers<\/strong> eliminate failed deliveries and awkward doorstep tax disputes.<\/li>\n\n\n\n<li><strong>Platforms <\/strong>gain cross-border capability without building tax engines.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Big Picture: Trust Is the Real Currency of Cross-Border Commerce<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you use IOSS or DDP, the underlying truth is the same:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What customers want is certainty.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They want to know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>what they\u2019re paying,<\/li>\n\n\n\n<li>why they\u2019re paying it,<\/li>\n\n\n\n<li>and that the parcel will arrive without drama.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s not a tax problem. It\u2019s a trust problem.<br>And trust is exactly what ePAL restores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IOSS alone can\u2019t do it.<br>DDP alone can\u2019t do it.<br>Merchants alone <em>definitely<\/em> can\u2019t do it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But a unified, intelligent, behind-the-scenes engine built for today\u2019s cross-border reality (aka ePAL)..? That can.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more, see <a href=\"http:\/\/www.ePALGlobal.com\" data-type=\"link\" data-id=\"www.ePALGlobal.com\">www.ePALGlobal.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why IOSS vs DDP Is Still Breaking Cross-Border Commerce and How ePAL Fixes It Cross-border eCommerce has a reputation problem. Not because the products are bad or the merchants are untrustworthy, but because the systems behind the purchase are still stuck in a world where borders are physical, data travels slowly and tax authorities assume [&hellip;]<\/p>\n","protected":false},"author":271400802,"featured_media":415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1432,1433],"tags":[1431,1427,1425,1426,1430,1424,1423,1429],"class_list":["post-377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-ioss","tag-cross-border","tag-customs","tag-ddp","tag-delivery-duty-paid","tag-ecommerce","tag-import-one-stop-shop","tag-ioss","tag-tax"],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgOlep-65","jetpack-related-posts":[{"id":440,"url":"https:\/\/imaginef1.shop\/2025\/09\/27\/how-mixed-ecommerce-baskets-confuse-customs\/","url_meta":{"origin":377,"position":0},"title":"How mixed baskets confuse Customs and why most tax engines still get them wrong","author":"epalglobal","date":"September 27, 2025","format":false,"excerpt":"There is something charmingly simple about a single product checkout. One SKU, one VAT rate, one duty rate, one HS code, one shipping rule. It is the regulatory equivalent of a calm Sunday morning. Everything is where it should be and nothing surprises anyone. Unfortunately most customers do not shop\u2026","rel":"","context":"In &quot;eCommerce&quot;","block_context":{"text":"eCommerce","link":"https:\/\/imaginef1.shop\/category\/ecommerce\/"},"img":{"alt_text":"How mixed baskets confuse Customs and why most tax engines still get them wrong","src":"https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/11\/panel_epalmixedbaskets.png?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/11\/panel_epalmixedbaskets.png?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/11\/panel_epalmixedbaskets.png?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/11\/panel_epalmixedbaskets.png?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/11\/panel_epalmixedbaskets.png?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":276,"url":"https:\/\/imaginef1.shop\/2025\/03\/27\/epalglobal\/","url_meta":{"origin":377,"position":1},"title":"Imagine F1","author":"epalglobal","date":"March 27, 2025","format":false,"excerpt":"Imagine a world where Elvis Presley, The Beatles, Green Day and Marilyn Monroe all drove for the Scuderia Ferrari F1 team\u2026 we did. Imagine F1 is a test store used by ePAL Global to test ePAL settings, features and functionality for the ePAL Global WooCommerce plugin and to help eCommerce\u2026","rel":"","context":"In &quot;eCommerce&quot;","block_context":{"text":"eCommerce","link":"https:\/\/imaginef1.shop\/category\/ecommerce\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/10\/box_on_phone_cropped.png?fit=512%2C512&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":380,"url":"https:\/\/imaginef1.shop\/2025\/05\/27\/when-150-does-not-mean-150-for-ioss\/","url_meta":{"origin":377,"position":2},"title":"How the \u20ac150 illusion and FX can break your cross-border business","author":"epalglobal","date":"May 27, 2025","format":false,"excerpt":"How the \u20ac150 illusion and FX can break your cross-border business \u2026and how ePAL quietly fixes it\u2026 Cross-border eCommerce has a habit of taking something simple and turning it into a puzzle box. Take the \u20ac150 IOSS threshold. On paper it\u2019s straightforward. Below \u20ac150 you can use the Import One\u2026","rel":"","context":"In &quot;eCommerce&quot;","block_context":{"text":"eCommerce","link":"https:\/\/imaginef1.shop\/category\/ecommerce\/"},"img":{"alt_text":"When 150 is not 150 for IOSS","src":"https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/11\/when-150-is-not-150-for-ioss.png?fit=1024%2C1024&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/11\/when-150-is-not-150-for-ioss.png?fit=1024%2C1024&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/11\/when-150-is-not-150-for-ioss.png?fit=1024%2C1024&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/11\/when-150-is-not-150-for-ioss.png?fit=1024%2C1024&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":547,"url":"https:\/\/imaginef1.shop\/2026\/01\/27\/intrinsic-value-explained-properly\/","url_meta":{"origin":377,"position":3},"title":"Intrinsic Value: The \u20ac150 IOSS threshold explained (properly!).","author":"epalglobal","date":"January 27, 2026","format":false,"excerpt":"\u201cI had one shipping fee. One! And somehow it needed three different VAT rates. And that's just the Shipping!?\u201d If you\u2019ve ever stared at a basket in your eCommerce store and thought: \"surely nobody expects me to calculate this manually?!\", you\u2019re not wrong. Mixed products, mixed tax rates, shipping that\u2026","rel":"","context":"In &quot;eCommerce&quot;","block_context":{"text":"eCommerce","link":"https:\/\/imaginef1.shop\/category\/ecommerce\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2026\/02\/ecommerce-as-maths.png?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2026\/02\/ecommerce-as-maths.png?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2026\/02\/ecommerce-as-maths.png?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2026\/02\/ecommerce-as-maths.png?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2026\/02\/ecommerce-as-maths.png?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":444,"url":"https:\/\/imaginef1.shop\/2025\/10\/27\/the-cross-border-watch-case\/","url_meta":{"origin":377,"position":4},"title":"The cross-border Watch case &amp; why small errors can create big headaches","author":"epalglobal","date":"October 27, 2025","format":false,"excerpt":"There\u2019s a comforting lie that runs through eCommerce: the idea that little mistakes only create little problems. Rounding differences. A VAT rate that\u2019s \u201cclose enough.\u201d A classification you\u2019re pretty sure matches the product. A tiny component that couldn\u2019t possibly matter. Cross-border commerce loves to punish that optimism. So today we\u2019ll\u2026","rel":"","context":"In &quot;eCommerce&quot;","block_context":{"text":"eCommerce","link":"https:\/\/imaginef1.shop\/category\/ecommerce\/"},"img":{"alt_text":"ePAL blog - the legend of the 50c cross border Watch case","src":"https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/11\/panel_50cwatchcase.png?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/11\/panel_50cwatchcase.png?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/11\/panel_50cwatchcase.png?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/11\/panel_50cwatchcase.png?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/11\/panel_50cwatchcase.png?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":537,"url":"https:\/\/imaginef1.shop\/2025\/12\/27\/why-selling-into-the-eu-feels-harder-than-it-should\/","url_meta":{"origin":377,"position":5},"title":"Why selling into the EU feels harder than it should (and how ePAL makes it easy)","author":"epalglobal","date":"December 27, 2025","format":false,"excerpt":"For most US merchants, selling into the EU doesn\u2019t fail at checkout. Orders convert. Payments clear. Customers are happy - at least for a few days. The problems arrive later: whether at customs, with the carrier or at the customer\u2019s front door. From the US perspective, this feels unfair. You\u2026","rel":"","context":"In &quot;eCommerce&quot;","block_context":{"text":"eCommerce","link":"https:\/\/imaginef1.shop\/category\/ecommerce\/"},"img":{"alt_text":"US Merchants can now sell to the EU just as easily","src":"https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/12\/featured_image.png?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/12\/featured_image.png?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/12\/featured_image.png?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/12\/featured_image.png?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/12\/featured_image.png?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/imaginef1.shop\/wp-content\/uploads\/2025\/10\/ioss-v-ddp-with-epal.png?fit=1024%2C1172&ssl=1","_links":{"self":[{"href":"https:\/\/imaginef1.shop\/wp-json\/wp\/v2\/posts\/377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imaginef1.shop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imaginef1.shop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imaginef1.shop\/wp-json\/wp\/v2\/users\/271400802"}],"replies":[{"embeddable":true,"href":"https:\/\/imaginef1.shop\/wp-json\/wp\/v2\/comments?post=377"}],"version-history":[{"count":3,"href":"https:\/\/imaginef1.shop\/wp-json\/wp\/v2\/posts\/377\/revisions"}],"predecessor-version":[{"id":432,"href":"https:\/\/imaginef1.shop\/wp-json\/wp\/v2\/posts\/377\/revisions\/432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imaginef1.shop\/wp-json\/wp\/v2\/media\/415"}],"wp:attachment":[{"href":"https:\/\/imaginef1.shop\/wp-json\/wp\/v2\/media?parent=377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imaginef1.shop\/wp-json\/wp\/v2\/categories?post=377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imaginef1.shop\/wp-json\/wp\/v2\/tags?post=377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}